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NBA and Popular Culture | Jordan, Kobe and LeBron in London

A new exhibition in London explores the sport’s impact on music, entertainment and style

by Stuart Brumfitt
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Oct 27 2016, 11:00pm

This weekend in London, go marvel at decades of slam dunks and ever-evolving short lengths from the National Basketball Association (NBA). A free exhibition, NBA Crossover, is showing winning archive photography of stars including Michael Jordan, LeBron James and Kobe Bryant and is also out to prove basketball’s influence on wider popular culture.

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PHILADELPHIA – 1974: Julius Erving #6 of the Philadelphia 76’ers. Photo by Neil Leifer/ NBAE/ Getty Images
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LOS ANGELES – 1980: George Gervin #44 of the San Antonio Spurs. Copyright 1980 NBAE. Photo by Jim Cummins/NBAE via Getty Images

Interactive exhibits, video, music and imagery show the relationship between the league, its players and fashion, music, film and entertainment.

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LOS ANGELES – 2001: Shaquille O’Neal #34 of the Los Angeles Lakers. Copyright 2001 NBAE. Photo by Garrett Ellwood/NBAE via Getty Images.
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HOUSTON – 1999: Vince Carter #15 of the Toronto Raptors. Copyright 1999 NBAE Photo by Noren Trotman/NBAE via Getty Images

The NBA’s EMEA Senior Vice President & Managing Director Benjamin Morel said, “The relationship between the NBA and popular culture extends far beyond the court and appeals to casual and devoted fans alike. This exhibition will capture the many ways that the league and its player have influenced – and been influenced by – trends in fashion, music, entertainment and more.”

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WASHINGTON – 1990: Michael jordan #23 of the Chicago Bulls. Copyright NBAE 1990. Photo by Jerry Wachter/NBAE via Getty Images
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As for b’ball style, we say bring back the Walt Frazier era short-shorts. Thighs for days!

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MILWAUKEE – 1974: Walt Frazier #10 of the New York Knicks. Copyright 1974 NBAE. Photo by Vernon Biever/NBAE via Getty Images

NBA Crossover is on 28th-30th October, 12-7pm at Kachette, 347 Old St, London, EC1V 9LP. www.NBA.com/UK

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